SM Store CSR

15,400 Grade School Pupils receive Back-to-School Kits through SM Store’s Shop&Share for Education campaign

July 3, 2025

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In a heartfelt effort to empower underprivileged students, SM Store proudly relaunched the Shop&Share for Education campaign this back-to-school season. This initiative gave shoppers a simple yet impactful way to support Filipino learners from the public schools, by purchasing a back-to-school kit for only ₱99, available with a minimum single-receipt purchase of ₱3,000 at any participating SM Store.

SM Store’s CSR and Publicity Sr. Mgr. Aries Pineda and Ms. Suyin Liu, SM Investments Corporation’s VP for Sustainability at the League of Corporate Foundation’s CSR Expo

Thanks to the overwhelming generosity of our loyal customers, SM Store successfully distributed 15,400 back-to-school kits to grade school pupils across nearly 80 public schools nationwide—from the Ilocos Region in the north to the Davao Region in the south.
As part of this broader community support, SM Store also marked special milestones by handing over school kits to students of Buttong Integrated School in Laoag, Ilocos, coinciding with the opening of SM Store’s 77th branch in the area. In Tagum City, kits were also given to Suaybaguio-Riña Elementary School, where the SM Foundation is set to build a two-story, four-classroom building, further reinforcing their commitment to education.

Jay Beltran, Senior Assistant Vice President for Marketing and Aries Pineda, Senior Manager for Corporate Social Responsibility & Publicity received the award on behalf of SM Store

SM Store remains dedicated to helping young dreamers realize their full potential. This campaign not only made it easy for shoppers to give back but also highlighted the importance of social responsibility. While the donation may seem modest, its impact is profound—bringing hope, joy, and essential learning tools to children from underserved communities. The initiative stands as a powerful reminder that small acts of kindness, when shared by many, can create meaningful change.

SM Store’s Shop&Share Movement awarded at the Social Empowerment Category of the Asia Responsible Enterprise Awards 2024

For more information on SM Store’s corporate social responsibility initiatives, please visit smstore.com/csr.

About: SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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