Give the perfect gift for any celebration with SM Gift Pass & SM Gift Pass Choice!

SM Gift Pass empower your loved ones to choose their perfect gift from a wide selection of items at all SM retail establishments. Whether for birthdays, holidays, or corporate incentives, SM Gift Pass offer convenience and endless possibilities. Enjoy hassle-free gift-wrapping and delivery services, making gifting a breeze.

Card Denominations

Gift Card 500


Gift Card 1000



Available at SM Store Customer Service

The Ultimate Gift Choice: New SM Gift Pass

Choose the perfect gift for every occasion. SM Gift Pass gives you the flexibility you need, with the simplicity you love.

Available in ₱100, ₱500 denominations

Valid for one-time use only

No activation needed

No expiration

No handling fees and additional charges

gift pass choice

SM Gift Pass Choice

Looking for the perfect way to appreciate your employees or teammates? Meet the SM Gift Pass Choice — the seamless solution to corporate rewards and recognition.

Easy Digital Distribution

Send your gifts effortlessly in an instant.

Ready to Use

No activation needed!

Personalized Just for You

Tailor the gift to match your needs.

Flexible Options

Available in both digital and paper form. Perfect as a physical gift, corporate giveaways, or prizes.

SM Gift Passes are available at SM Store Customer Service nationwide!

Give the gift of choice

and let them choose from over 1,000 SM Store brands

SM Gift Passes may be redeemed at SM Store where your family and loved ones can choose their gift from over 1,000 brands — from stylish fashion brands to your favorite home brands, we’ve got it all for you!

Where you can use your SM Gift Pass

Discover the versatility of your gift card, redeemable at an array of SM retail establishments, including your favorite brands and convenient grocery shopping destinations. Shop with ease with SM Gift Pass!

The best things
come in bulk

The perfect solution for hassle-free gifting, rewards, and incentives.  Buy SM Gift Cards and Gift Pass in bulk so that you can treat your friends, family, and team to the gift of choice!

For Bulk orders, contact us at

mobile: 09178303181
tel: 8831 8000 local 84151.

Send us a message below or email directly:

Frequently Asked Questions

Where can I buy SM Gift Cards?

Get your SM Gift Card at cashier counters of any SM Store branch nearest you.

When can I activate my SM Gift Card?

You SM Gift Card can be activated 24 hours after purchase.

How do I activate my SM Gift Card?

You can activate your card via SM Gift Card website Simply provide the 18-digit gift card number found at the back of the card.


When can I start using my SM Gift Card?

Your SM Gift Card is ready for use upon successful activation via the SM Gift Card website.

Where can I use my SM Gift Card?

You can use your SM Gift Card at any SM Retail Establishment.

Give the gift of choice

and let them explore the world of shopping at SM Store. Discover the practical solution for versatile gifting with SM Gift Cards today!

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