Privacy and cookie policy

THE SM STORE respects and values your privacy under the Data Privacy Act of 2012 (DPA) and its implementing rules and regulations (IRR). The SM Store is committed to protecting the personal information that it collects, uses, and/or processes for the declared purposes in accordance with the requirements of the DPA. The SM Store implements reasonable and appropriate organizational, physical and technical security measures to maintain the confidentiality, integrity, and availability of such personal information.

Why we collect

In general, The SM Store collects, uses and/or processes personal information for the following purposes:

  • Providing you with products, services, promos, or activities that you have availed
  • Performing data analytics and profiling for statistical, marketing, analytical, and research purposes
  • Communicating relevant products and services, advisories, and responses to your queries, requests, and complaints
  • Maintaining your accounts when you register in or use our digital platforms, including our mobile applications
  • Conducting market surveys, campaigns, promotions and other marketing activities
  • Complying with the requirements of the law and legal proceedings
  • Preventing, detecting, and investigating a crime
  • Carrying out other legitimate business purposes

If necessary, The SM Store may subject the personal information to additional processing before using the same for such purposes.

What we collect

The SM Store collects, uses and/or processes personal information in your dealings with us. Such personal information may include the following:

  • Full Name
  • Date of Birth
  • Gender
  • Home / Delivery Address
  • Email Address
  • Contact Number
  • Subscription or account name/number
  • Signature
  • Masked credit or debit card data
  • SM Advantage Card No. / SM Prestige Card No
  • Other personal data required to complete your transaction with the company or as may be required by law.

Should you choose not to provide any of the above personal information, The SM Store may not be able to accommodate your request or perform the services requested.

How we collect

The SM Store collects personal information when you provide the same manually or electronically. The SM Store may also collect your personal data when you visit, browse, interact or use our website or applications via desktop or laptop, or mobile device. This includes cookies or third-party analytics which may be deployed during the use of the application or website.

Storage and protection

Personal information collected via the internet or other electronic methods is stored in a secure IT infrastructure, while physical records of personal information are stored in locked filing cabinets.

Processing and transmittal

Any personal information collected may be stored, processed, and transferred between any of the countries which host the cloud services that The SM Store utilizes. The SM Store shall comply with the applicable laws and regulations should it transfer the storage and/or processing thereof outside the country.

Third parties

The SM Store will not share your personal information with third parties unless necessary for the above purposes and unless you give your consent thereto. Such third parties may include The SM Store’s subsidiaries and affiliates as well as business partners, service providers and contractors or subcontractors. Any personal information shared with such third parties shall also be covered by the appropriate agreement to ensure that all personal information is adequately safeguarded.

Retention period

The SM Store retains the personal information it collects only for the period required to complete the purpose or when retention is allowed for a longer period under the applicable laws and regulations. The SM Store shall immediately destroy or dispose in a secure manner any personal information after said retention period under the said applicable laws and regulations.

Use of cookies

The SM Store or its authorized service providers, may use cookies, web beacons, and other similar technologies for storing information to provide you with a better, faster, safer and personalized experience when you visit our website or mobile applications. 

Cookies contain information about the web activities of the user. This allows The SM Store to understand more about your visit and help us to enhance your experience and may be used for authentication and storing website information or preferences. You are free to accept or decline cookies by modifying your browser setting to decline cookies. However, should you choose to decline cookies, you may not be able to fully experience the features of our website. 

Web beacons are small graphic images that may be included on websites or applications. They allow us to count users who have viewed these pages, the time spent on the pages, the items searched for, among others, through the use of our website or mobile application so that we can better understand your preference and interests to improve our services further.

Responsibility and rights

You are responsible for the accuracy and correctness of any personal information you provide to The SM Store, as well as for the consequences of disclosing your personal information to The SM Store and failure to provide accurate, correct and updated personal information. 

You have the right to be informed, to access, object, rectify, data portability, request for erasure or blocking, file a complaint and claim damages in relation to the personal information you provided to The SM Store in accordance with the conditions and requirements under the DPA and IRR. 

Should you wish to obtain a hardcopy or printout of such personal information, any and all costs related thereto shall be for your own account.


The SM Store’s website is intended only for persons who are at least eighteen 18 years old. We neither offer products or services to, nor knowingly collect personal data of, persons below the age of eighteen (18) years (“Minors”) without any legal basis. Should we learn that we were provided with personal data of Minors without any legal basis, we will delete the same from our database. If you are a Minor, please do not provide any personal data to us and kindly consult your parent(s) or guardian(s) before visiting any website.


For inquiries, concerns or complaints regarding the processing of personal information, or should you wish to exercise your rights as a Data Subject under the DPA, you may contact our Data Protection Officer (DPO) below. When raising your concern, clearly state the material facts in writing, specify your contact information, include supporting evidence, and submit to the following office address or email address:

The SM Store DPO

  • SM Corporate Offices, Building F, J.W. Diokno Blvd, Mall of Asia Complex, Pasay City, Philippines
  • (02) 8811 0000

The DPO will contact you within the time required by the law. Where the request is not possible, the DPO shall explain the reason for refusing to allow said request.


The SM Store may update this Privacy and Cookie Policy from time to time. You are encouraged to visit this site frequently to stay informed about how The SM Store uses your personal information.

Last updated: June 3, 2022