Your style, your story! Share yours by following the mechanics and submitting an entry through the link below.

How to Join

How To Join

1

Follow SM Fashion

Like and follow our official Facebook, Instagram, or TikTok accounts.

2

Post your entry

Upload and post a photo or video of yourself on social media wearing any SM Fashion piece and tell us how you styled it.

3

Add hashtags

Tag SM Fashion and add the hashtag #SMStyleStory plus the brand that you used (e.g., #Parisian, #SMWoman, #Milanos, #Baleno, #AXCS, #JustKids, etc.).

4

Invite your friends

Mention two (2) friends in the caption.

5

Submit your entry

Officially submit your details via the button below or email us at smfashion.marketing@gmail.com with the subject #SMStyleStory [First Name, Last Name] (e.g., #SMStyleStory Juan Dela Cruz)

Submit Your Entry
Submit Your Entry
Terms and Conditions
  1. Contest period is from August 1, 2025, 00:00 PST to August 31, 2025 23:59 PHT only;
  2. In order to participate in the contest, interested participants must:
    • Post a photo or a reel of themselves wearing pieces from SM Fashion and tell us how you styled it;
    • Tag @smfashion;
    • Add the hashtags #MySMFashion and the brand you featured;
    • Register via the official Google Form;
  3. Upon registration, participants will be asked to provide complete information on the following:
    • Full Name
    • Mobile Number
    • Email Address
    • Home Address
    • Proof of Entry
  4. Only participants who have registered and submitted information via the link will be qualified to join the contest;
  5. Failure to comply will lead to disqualification of entries;
  6. Deadline of submission entries is on August 31, 2025 23:59 PHT;
  7. A total of five (5) winners will be selected;
  8. The five (5) winners will be selected based on the following criteria for judging:
    • Styling (80%) – Outfit must be well put together, show aesthetic value, and embody the brand’s look and persona
    • Caption (10%) – Explanation must be pertinent to the question
    • Engagement (10%) – Post must garner interactions (like, shares, comments)
  9. All entries will undergo a pre-screening process based on the following criteria:
    • Must be original work from participants;
    • Must complete criteria for joining;
  10. The shortlisting and pre-screening of entries will be held on September 2, 2025 at 11AM in SM Retail HQ Building, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City in the presence of Wearable MBC, Inc. and DTI representatives;
  11. Five (5) winners will each win ten thousand pesos (P10,000) worth of SM Fashion gift certificates and be featured in a fashion campaign photoshoot;
  12. The ten thousand pesos (P10,000) worth of SM Fashion gift certificates are transferable but not convertible to cash;
  13. Determination of the five (5) winners will be held on September 8, 2025 at 11AM in SM Retail HQ Building, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City in the presence of Wearable MBC, Inc. and DTI representatives;
  14. Winners will be notified via registered mail, email, a private message on their social media account, and names of winners shall also be announced on SM Fashion’s official Facebook, Instagram, and TikTok pages on or before September 12, 15:00 PHT;
  15. Participants may only win the ten thousand pesos (P10,000) worth of SM Fashion gift certificates once;
  16. Prize of ten thousand pesos (P10,000) worth of SM Fashion gift certificates may be claimed during weekdays (M-F) between 10AM to 7PM until November 13, 2025 at the lobby of SM Retail HQ Building, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City.
  17. Winners from provinces may also opt to claim their prize at their nearest SM Store branch as identified via their registered address.
  18. The winners may claim their prize within 60 days of receipt of mail or notification. All unclaimed prizes shall be forfeited with prior DT approval.
  19. In case of a tie, the final winner among the participants involved will be determined based on the date and time of their submission. The participant which registered and joined earlier will be determined as the winner.
  20. SM Fashion may disclose and publish the names and submitted photos of the winners for announcement purposes;
  21. All employees of Wearable MBC Inc, Non-Wearable MBC Inc, SM Store, its Affiliates, its subsidiary companies, and their relatives up to the second degree of consanguinity or affinity are disqualified from joining this promo.

Per DTI Fair Trade Permit No. FTEB-233023 Series of 2025

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