SM Store Stories

Proud to be Pinay:
Homegrown women brands to shop all-year round at SM Store

March 24, 2023


Women have specific needs and preferences when it comes to fashion, beauty, and lifestyle products, and it’s crucial to find brands that match their personal style and values. SM Store is the ultimate fashion hub that offers a wide range of brands catering to women of all ages, sizes, and tastes. From plain shirts to chic workwear, Boho fashion to edgy streetwear, and athleisure wear for weekends, SM Store has it all.

Explore homegrown brands at SM Store that cater to the unique needs and styles of all Pinays. Whether you prefer to shop in-store or via Personal Shopper, SM Store has something for every fashion-savvy Pinay. Shop until you drop, as SM Store offers an extensive variety of fashion labels that resonate with every Pinay’s preferences and style.


parisian sm store

Parisian is one of the most well-known homegrown brands at SM Store that’s our go-to whenever we need shoes and bags that fit our city chic fashion sense. The brand offers an irresistible variety of sleek and stylish pieces from heels to sandals, slip-ons, crossbody bags, and handbags, perfect for the modern woman.

SM Woman

sm woman sm store

For any ladies’ apparel, from office attire and formal wear to athletic and lounge wear, you’ll find the perfect fit for every occasion at SM Woman. They have outfits in different styles, textures, colors, and sizes, true to their motto of #FashionForEveryWoman. SM Woman pieces are made for every woman, evident in their classic and trendy pieces that will surely turn heads anywhere you go.

Gigi Amore

gigi amore sm store

Did you know that you could also shop for comfortable and fashionable lingerie at SM Store? If you’re looking for a new set of lingerie, check out Gigi Amore. This women’s innerwear brand is much-loved not only for its good selection of styles but also because of its high-quality fabrics. Gigi Amore’s underwear line is made to blend in every outfit seamlessly, regardless of your body size. The brand caters to all kinds of women, so if you prefer sexy and sultry underwear or just everyday comfy innerwear, move with confidence with Gigi Amore.


GTW Urban

gtw urban sm store

GTW Urban brings a fresh take on youth clothing. Its apparel is made with the younger generation in mind, keeping it cool by carrying always-on-trend designs. GTW Urban wears are comfy and cute, ideal for casual wear or dress-up occasions. They’ve got an assortment of styles for every personality from preppy, to girly, boyish, or sexy!



baleno sm store

Baleno is a budget-friendly brand that specializes in casual apparel. As seen in its curated collection of casual wear and sleepwear, the brand makes getting dressed for the day or at night as effortlessly chic as possible with versatile pieces. If you’re into classic staples, Baleno will make you want to stock up on your favorites available in many colors. If you’re building a capsule wardrobe, you’ll find all the best staples to mix and match at Baleno.



solemate sm store

Solemate is one of the most desired footwear brands at SM Store. Solemate’s footwear selection of pumps, sandals, and slip-ons is loved by many because it’s so affordable you’ll want to get all the colors they have! It’s also comfortable to wear daily and guaranteed commuter-friendly for everyday use. Solemate’s shoes easily elevate every outfit with their wide range of styles and patterns.



grab sm store

Looking for practical and classy bags? Check out Grab’s variety of women’s bags available at SM Store. The variety of Grab bags is unmatched– there’s one for daily use, for travel, for office wear, or even for biking. Grab has so many styles and color options available, plus, their bags are roomy and sturdy enough if you’re the type of girl to bring so many things for your daily errands.


SM Accessories AXCS

sm accessories sm store

What’s an OOTD without accessories to match? You can shop for women’s accessories with SM Store’s very own SM Accessories AXCS, where you’ll love pretty and trendy accessories from hats, to earrings, necklaces, watches, hair accessories, umbrellas, helmets, and everything in between. Need a statement accessory to match your date outfit? You can consult with your very own
SM Store Personal Shopper! Want a cute hat to match your summer outfit? You can find one here too!


Find more women’s fashion brands that suit every style and personality at SM Store. You can shop in-store or through your Personal Shopper. Check out
SM Store promos to get everything you need at discounted prices. Happy shopping!

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