SM Store CSR
SM Store CSR Arm Shop&Share Celebrates Back-to-Back Success
September 19, 2024
Manila, Philippines—SM Store’s Shop&Share bagged accolades in the recent Marketing Excellence Awards and PANAta Brand Effectiveness Awards 2024.
Shop&Share, the flagship advocacy program of SM Store, which focuses on bridging access to communities through different initiatives, has earned multiple accolades from prestigious award-giving bodies in the marketing industry. These recognitions affirm SM Store’s commitment to responsible retailing, empowering communities from all over the Philippines by integrating social responsibility in our marketing campaigns.
At the Marketing Excellence Awards held last August 15 at Shangri-La The Fort, BGC, SM Store garnered Bronze for Excellence in CSR/Cause Marketing and Silver for Excellence in Retail/Shopper Marketing, highlighting our outstanding cause-driven marketing campaigns of Shop&Share.
Meanwhile, SM Store was recognized as a finalist for Brand Effectiveness through Corporate Sustainability and Brand Trust at the PANAta Awards 2024, an annual recognition program by the Philippine Association of National Advertisers (PANA).
Shop&Share, together with partner organizations, supports the SM Foundation on various corporate social responsibility initiatives on education, healthcare, agriculture, and other community needs. Know more of our Shop&Share initiatives at smstore.com/csr, or follow us on Facebook, Instagram, and TikTok @smstore for more updates.
About: SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.
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