Press Release

Shoppers and partners of SM Store give back to communities

February 07, 2022


Through the generosity of its shoppers and partners, The SM Store was able to gather more than 130,000 books and 45,000 toys through its Donate-A-Book and Share-A-Toy programs in 2021. The SM Store gave shoppers a Php 100 discount coupon for each toy or book that they donated. Along with the books and toys, The SM Store also donated backpacks and school supplies.

The community programs were implemented in partnership with SM Foundation for children in public schools, orphanages, pediatric hospitals, health centers, Christian- and Muslim-run charitable institutions, non-government institutions, and Indigenous People communities. Each of the 68 branches of The SM Store identified two or more community beneficiaries for the donation drive. A list of beneficiaries can be found at

“We are grateful for the overwhelming support of our shoppers for our Donate-A-Book and Share-A-Toy. Our shoppers are looking for ways to give back, especially during challenging times, and we at The SM Store are happy to share this mission with them,” said Chelo Monasterio, President of The SM Store. 

She added that last years’ programs were special because aside from the generous shoppers of The SM Store, academic institutions, private companies, and non-government organizations took part in the initiative and donated books and toys for the communities. 

Sharing the gift of learning. The SM Store’s Donate A Book gathered more than 130,000 books in 2021 from customers and partner organizations. The books were distributed to over 100 public schools and community organizations nationwide.

Schools, publications, and NGOs mobilized communities to share the joy of learning

For Donate-A-Book, the Coordinating Council of Private Educational Associations of the Philippines (COCOPEA); Philippine Association of Private Schools, Colleges and Universities (PAPSCU); and the Catholic Educational Association of the Philippines (CEAP) mobilized their members to donate quality books and reference materials that will help rebuild and enrich the collections of community and public school libraries.

Olivia Camatog, principal of De La Salle Zobel in Alabang, a member school of PAPSCU and COCOPEA, said the books they donated came from their library collection, some of which have multiple copies. Through this program with SM, Camatog expressed their happiness in giving a meaningful contribution to rebuilding other schools’ libraries.

Representatives from Learning is Fun WS Publication turned over its book donations to The SM Store and SM Foundation through an online event. The donated books were given to children from hospitals, health centers and charitable institutions.

Publishing companies like Learning Is Fun WS Publication, one of the business partners of The SM Store Stationery, donated reference and activity books. Trailblazing Publishing from the PAPSCU network also shared brand new K to 12 books for public schools.

The Philippine Commission on Women and the National Council of Women of the Philippines also shared books they gathered from partner NGOs. “Through the distribution network of The SM Store and their presence all over the country, we are happy to partner with them so that our book collection will reach more girls and boys in far flung communities,” said Sandy Montano, Chairwoman of the Philippine Commission on Women.

Donate-A-Book was implemented in select branches of The SM Store from August 15 to September 30, 2021. Books were donated to more than 100 public schools and community organizations.

Trade partners and private firms shared toys to make kids happy

The SM Store and the Toy Kingdom teamed up for Share-A-Toy from December 1 to 31, 2021 in all branches of The SM Store and Toy Kingdom nationwide. 

HSBC Global Service Center Philippines adopted the Share-A-Toy program as part of its employee engagement activity. HSBC employees shared 4,000 new toys and educational materials. 

Sharing joy through toys. The SM Store and Toy Kingdom’s Share A Toy collected around 45,000 toys in 2021. The SM Store branches nationwide are currently rolling out the distribution to the selected communities.

The SM Store is currently rolling out the distribution of donations to the selected communities. The SM Store branches already distributed a portion of the donated toys to children from remote Aeta communities in Guimaras and Antique; Jalaud Elementary School in Iloilo; Bahay ni San Jose orphanage; Benguet General Hospital and Medical Center; Philippine General Hospital; Mary the Queen Parish in Quezon City; and San Mateo Elementary School and Guitnang Bayan Elementary School in Rizal.

Sharing clothes for Odette-hit communities. Share Your Extras is currently accepting clothing donations in participating The SM Store branches nationwide until February 28.

This year, The SM Store started its donation drive with Share Your Extras to benefit communities impacted by Typhoon Odette. SM shoppers were encouraged to donate old and new clothes. Collections from Metro Manila and Luzon branches will be distributed to typhoon-hit areas in the Visayas and Mindanao. Share Your Extras will run from January 15 to February 15, 2021, for Metro Manila branches and February 1 to February 28 for North and South Luzon, Visayas, and Mindanao branches. For every donation, shoppers will receive a Php 100 discount voucher valid for their next purchase. 

About: The SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, The SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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