SM Store Stories

Come out and play with colors
at SM Beauty

July 25, 2022


Little by little, things are starting to look bright again. With businesses reopening, streets getting busier, and more people going out, it feels like life is snapping back to normal. Everyone’s been looking forward to this. And now that this new chapter is finally here, let’s make sure to welcome it with a bang!

What better way to celebrate than playing with colors? Leave the pandemic blues behind and bring back the livelier, more vibrant version of you! This year, SM Beauty is inviting you to mix and match hues, find the right shades for you, and experiment with fun and vibrant looks as we launch our Color Play campaign!

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Explore over a hundred brands and thousands of makeup, hair color and essentials, and nail care must-haves that SM Beauty has to offer. With a wide range of products, you can choose from the affordable and budget-friendly, to the more luxe and high-end. Get on the bandwagon and try trending products or be more adventurous and discover under-the-radar exclusives. Want to get your hands on famous global brands? Or do you prefer supporting local, homegrown ones? At SM Beauty, you can play with any product you want, however you want to!  Feel free to swatch and play while shopping in-store because we make sure that SM Beauty is a safe environment for you with our health protocols.

There is nothing in this world that a dash of color can’t brighten up. So break free from your usual routine and start bringing more colors into your life. Think bold lip shades, bright eyeshadows, colored hair, and pretty nails—the possibilities are endless! If you’re up for this colorful and exciting journey, then we’ve got all the inspiration you need. Scroll down to check them out.

Go Crazy With Makeup

One of the best things about makeup? You can get as creative as you want! It’s also the easiest way to incorporate colors into your look. From vibrant eyeshadows to bold lipsticks, we can’t seem to get enough of colorful makeup these days. If you’re ready to step out of your comfort zone, you can always find inspiration on social media and shop for budget-friendly products at SM Beauty to copy your favorite looks.

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Let’s start with the eyeshadow! While a natural look is easy to do, it’s now time to switch things up with vibrant hues. Explore bold pinks and bright golds with the BYS X Barbie Rockin’ the Dreamhouse Eyeshadow Palette. This eyeshadow palette features six mattes, four shimmers and two glitter crème formulas in vibrant shades you’ll surely love playing with.

Another eyeshadow palette we love is LA GIRL’s Beauty Brick Eyeshadow Collection in Smoky. This one has 12 buildable shades that can be mixed and matched for any look. What’s unique about this palette is that it has warm and cool shades, browns, taupes, blues, and even purple! Who says you can’t do a smokey eye look with colors?

After you’re done with the eyes, you can now move on to the lips. Any lipstick lover knows the magic that a little color on your lips can bring to your face. The right shade of lipstick can pull your entire look together even when you’re not wearing any other makeup. If you already have a colorful eye makeup, you can either go with an equally bold red lipstick like MAC Powder Kiss Lipstick in Devoted to Chili or a more subdued chocolate shade like YOU Rouge Velvetmatte Lipcream in Latte to complete your look.

Let Your Hair Down
Our next product is for those who are more ready to commit to colors: Hair dye! Whether you want to try a trending hair color or just want to add something subtle like colored hair tips or highlights, you have come to the right place. Experimenting with hair colors has never felt more easy and approachable, thanks to SM Beauty’s wide range of hair colors.

While the biggest color trends of the past years were all about natural and low-maintenance color, 2022 is all about having fun as life starts to return back to normal. Take for example the ‘Milk Tea’ hair color that’s currently popular in Korea. Who knew that a popular drink would later become an inspiration for a hair trend? Try this beautiful creamy hue with the Liese Creamy Bubble Hair Color in Milk Tea Brown and see your locks bring out the golden undertones of your complexion.

If you prefer something darker but still as eye-catching, go for Bigen’s Conditioning Color in Warm Chestnut. This classic color compliments any skin tone, and is easy to match with makeup looks. But if you’re more into brighter colors, grab Liese’s Creamy Bubble Hair Color in Deep Rose and start coloring your hair! This fun and feminine hair color is sure to liven up your looks and catch people’s attention.

Nail it
Now it’s time to finish your look with some pops of color on your fingers! Nails are basically an accessory, and keeping them polished with a trendy hue is one of the easiest ways to get into a cheerful mood. To help you decide which nail color to try next, here are some of our favorite nail polishes at SM Beauty as of the moment.

Thinking of matching your nails to your coffee order? Barry M’s Gelly Hi Shine Nail Paint in Chai Latte is the shade you’re looking for! This gorgeous milk chocolate brown creme color gives a fabulous streak free coverage in just one coat. It has a long lasting, plumping formula that offers a gel-like finish without the need for a UV lamp—perfect for DIY manicure sessions!

Here’s another cute concept: A kiss of color on your nails. Orly’s Breathable Sweet Serenity is a sheer shade that provides a subtle wash of pink that pairs perfectly with white tips for a classic French manicure. Top it off with Chic Nail Color in Colorless to protect the color and give your nails some shine.

Wearing colors is a quick way to level up your whole look, whether you want something simple and subtle for everyday wear or want to create a statement. With so many different types of beauty products available today, it can be overwhelming to choose the ones that suit you. Here’s our tip: Don’t be afraid to explore and play with colors! At SM Beauty, you’re free to express yourself with the wide range of makeup, hair care, and nail products available. Come and explore more beauty products that bring out that fun, playful, and vibrant version of yourself!

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