SM Store CSR

SM Store Strengthens Commitment to Uplift Communities Through Renewed Partnerships with Esteemed NGOs

May 26, 2025

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SM Store has reaffirmed its commitment to corporate social responsibility through the renewal of its partnerships with esteemed local and global non-government organizations (NGOs). These partnerships are central to SM Store’s ongoing efforts to uplift underserved Filipino children, women, and families, creating a lasting and meaningful impact on communities across the Philippines.

SM Store’s CSR and Publicity Sr. Mgr. Aries Pineda and Ms. Suyin Liu, SM Investments Corporation’s VP for Sustainability at the League of Corporate Foundation’s CSR Expo

SM Store has renewed its partnerships with UNICEF Philippines, World Vision Philippines, Tahanang Walang Hagdanan and Good Neighbors International. As part of its continued advocacy to make a positive difference, SM Store has placed donation boxes in branches nationwide, inviting loyal customers to contribute to these causes. With the generous support of its shoppers, SM Store has raised a significant amount of funds, which are used to help its NGO partners fulfill their respective advocacies and make a meaningful difference in the lives of those in need. In collaboration with World Vision, SM Store has contributed in uplifting agricultural communities by fostering entrepreneurship and self-sufficiency.
These same donation efforts have also made a significant impact on the lives of people with disabilities through Tahanang Walang Hagdanan—empowering them to gain greater independence and even represent the Philippines in Southeast Asia’s Paralympic sports.

Jay Beltran, Senior Assistant Vice President for Marketing and Aries Pineda, Senior Manager for Corporate Social Responsibility & Publicity received the award on behalf of SM Store

The Shop & Share movement empowers customers to make a difference through their purchases, transforming everyday shopping into opportunities to create a positive impact. Since its launch, the initiative which supported hundreds of thousands of beneficiaries in need, particularly those in remote and marginalized areas, by mobilizing assistance to deliver critical aid, community-building programs, and broaden access to education and healthcare.

As a result of these efforts, thousands of students have received school kits, shoes, hygiene kits, toys, and digital learning materials. In addition, the program has supported farming communities by providing agricultural tools—benefiting hundreds of communities across 38 provinces nationwide.

SM Store’s Shop&Share Movement awarded at the Social Empowerment Category of the Asia Responsible Enterprise Awards 2024

The partnerships with local and global organizations have made it possible to address critical issues like education, healthcare, and poverty alleviation. Together, SM Store and these esteemed organizations are working to uplift vulnerable communities and provide essential support where it is needed the most.

 As SM Store renews and deepens its relationships with these partners, it remains dedicated to creating long-term, sustainable change. By working hand-in-hand with these organizations, SM Store continues to play a vital role in improving the lives of Filipino families, bringing hope, empowerment, and opportunities to those who need it the most.

For more information on SM Store’s corporate social responsibility initiatives, please visit smstore.com/csr.

About: SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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