Your style, your story! Share yours by following the mechanics and submitting an entry through the link below.

How To Join

1

Follow SM Fashion

Like and follow our official Facebook, Instagram, or TikTok accounts.

2

Post your entry

Upload and post a photo or video of yourself on social media wearing any SM Fashion piece and tell us how you styled it.

3

Add hashtags

Tag SM Fashion and add the hashtag #SMStyleStory plus the brand that you used (e.g., #Parisian, #SMWoman, #Milanos, #Baleno, #AXCS, #JustKids, etc.).

4

Invite your friends

Mention two (2) friends in the caption.

5

Submit your entry

Officially submit your details via the button below or email us at smfashion.marketing@gmail.com with the subject #SMStyleStory [First Name, Last Name] (e.g., #SMStyleStory Juan Dela Cruz)

Submit Your Entry
Terms and Conditions
  1. Contest period is from March 1, 2025, 00:00 PST to April 30, 2025 23:59 PST only.
  2. In order to participate in the contest, interested participants must:
    • Follow SM Fashion’s official pages on Facebook, Instagram, & TikTok;
    • Post a photo or a reel of yourself wearing SM Fashion pieces and tell us how you personally styled them;
    • Tag @smfashion;
    • Add the hashtags #SMStyleStory and the brand you featured;
    • Tag two (2) friends in the caption and encourage them to join.
    • Submit your contact details and a screenshot of your post via the official Google Form;
  3. Failure to comply will lead to disqualification of entries.
  4. Deadline of submission entries is on April 30, 2025 23:59 PST.
  5. A total of ten (10) winners will be selected, based on the following criteria for judging:
    • 50% – Styling: Outfit must be well put together and show aesthetic value
    • 40% – Engagement: Post must garner interactions (like, shares, comments)
    • 10% – Caption: Explanation must be pertinent to the question
  6. All entries will undergo a pre-screening process based on the following criteria:
    • Must be original work from participants;
    • Must complete criteria for joining;
  7. Five (5) winners will each win ten thousand pesos (P10,000) worth of SM Fashion gift certificates and be featured in a fashion campaign photoshoot, SM Store Website, and SM Fashion social media pages.
  8. The ten thousand pesos (P10,000) worth of SM Fashion gift certificates are transferable but not convertible to cash.
  9. There will also be five (5) SMAC winners who will win ten thousand (10,000) worth of SMAC bonus points;
  10. The SMAC winner must also be a SMAC member;
  11. The ten thousand (10,000) worth of SMAC bonus points are non-transferrable and not convertible to cash.
  12. Determination of the ten (10) winners will be held on May 6, 2025 at 2PM in SM Retail HQ Building, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City in the presence of Wearable MBC, Inc. and DTI representatives.
  13. Winners will be notified via a private message on their social media account, and names of winners shall also be announced on SM Fashion’s official Facebook, Instagram, and TikTok pages on or before May 9, 15:00 PHT;
  14. Winners will also be notified via snail mail on or before May 21, 2025.
  15. Participants may only win the ten thousand pesos (P10,000) worth of SM Fashion gift certificates once;
  16. In case of a tie, the final winner among the participants involved will be determined via Random.org
  17. SM Fashion may disclose and publish names and photos of the winners for announcement purposes;
  18. Prize of ten thousand pesos (P10,000) worth of SM Fashion gift certificates may be claimed during weekdays (M-F) between 10AM to 7PM until December 4, 2025 at the lobby of SM Retail HQ Building, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City.
  19. All employees of Wearable MBC Inc, Non-Wearable MBC Inc, SM Store, its Affiliates, its subsidiary companies, and their relatives up to the second degree of consanguinity or affinity are disqualified from joining this promo.

Per DTI Fair Trade Permit No. FTEB-215560 Series of 2025

Scroll to Top