Press Release

SM Store introduces a new way to donate with SM Advantage Card

June 07, 2022


From May 15 to July 31, SMAC cardholders can donate their SMAC points to Share Shoes. The program aims to raise as many points as possible to buy 10,000 pairs of shoes for World Vision and SM Foundation kids

Your SM Advantage Card (SMAC) can do so much more than earn points for shopping and get discounts and freebies. If you have not decided yet on using your SMAC points, especially points that are about to expire, why not donate them to a special cause or charity? 

Starting May 15 to July 31, SMAC members can help make a difference by donating their points to the Share Shoes program of The SM Store. According to Chelo Monasterio, President of The SM Store, “This is the first time we will use SMAC points for a donation drive. Our goal is to gather 3 million points to buy 10,000 pairs of shoes for World Vision and SM Foundation kids. Shoes are essential—they help protect our feet from diseases and injuries. Still, because of poverty, many Filipinos, especially children, do not have access to decent and well-fitted shoes.”

Ceremonial turnover of shoe donations from Richwell Philippines Inc. to The SM Store and beneficiaries World Vision and SM Foundation during the Share Shoes program launch. Richwell pledged to donate 7,000 pairs to add to the shoes from the Share Shoes SMAC points donation pool.

(From left to right) SMAC COO Kevin Hartigan Go, The SM Store AVP for Kids’ Shoes Shirley Herrera, Richwell Philippines COO Maye Yao, SM Foundation (SMFI) School Building Program Head Juris Soliman, World Vision Resource Development Director Jun Godornes, The SM Store President Chelo Monasterio, SMFI AVP for Livelihood and Outreach Programs Cristie Angeles, SMFI Executive Director for Education Programs Linda Atayde, and SMFI SAVP for Education Programs Eleanor Lansang

During the program launch held May 18 at The SM Store Makati Prestige Lounge, Monasterio said Share Shoes is in line with SM Founder Henry Sy Sr.’s vision where Filipinos, especially children, have access to a decent pair of shoes. She also shared how SMAC cardholders can help make a difference by donating their SMAC points to Share Shoes.

For World Vision Philippines, Resource Development Director Jun Godornes explained how shoes from Share Shoes program will greatly boost the morale of World Vision kids as they start to attend face-to-face classes for the upcoming school year.

Children from Asociacion de Damas Filipinas were treated to a day of shoe shopping at The SM Store with SMAC points from the Share Shoes program.

Donating SMAC points is easy. Just log in to then select Transfer Points, enter and encode the number of points you wish to donate; validate your donation by entering a one-time pin, then complete the transaction. Participating cards include SM Advantage Card, SMAC Prestige, and BDO SMAC. 

Early this year, The SM Store donated 500,000 pairs of shoes to the beneficiaries of the Department of Social Welfare and Development (DSWD) and Caritas Philippines nationwide, including last-mile communities. 

To donate, The SM Store shoppers from any branch nationwide can scan the QR code or simply log in to and transfer points to

Share Shoes is one of the corporate social responsibility programs (CSR) of The SM Store. In the 1st quarter of 2022, The SM Store distributed more than 100,000 clothes to Odette hit communities in the Visayas and Mindanao through Share Your Extras. Other CSR programs of The SM Store are Donate A Book and Share A Toy. These programs are implemented in partnership with its customers, corporate partners, SM Foundation, and other social development organizations with a shared mission of bringing joy and giving back to communities.

For more updates and ways to donate, visit and follow its social media pages @thesmstore on Facebook and Instagram.

About: SM Store is the Philippines’ largest department store chain with several branches nationwide. Since our first store opened in 1958, SM Store has been a long-time favorite one-stop-shop with the best product variety, shopping convenience, and value for money. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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